How 5 moving LCD screens—and 5 style-savvy drivers—turn distracted tourists into intentional shoppers who walk directly to your hidden door.
TURN MY SIDE STREET INTO THEIR DESTINATIONTourists don't wander down side streets. They walk the Strip, buy a cheap tank top, and leave.
You have the curated collection. The perfect lighting. The dressing room that makes people actually want to try things on. But none of that matters if the only people who see your window are the three neighbors walking their dogs.
Abbot Kinney gets 10,000 steps a day. Your doorstep gets 200—and half of them are lost Uber drivers.
Forget the static mannequin in your window that only 200 people see. We put your best-selling pieces on a 4K LCD screen and bolt it to the back of 5 pedicabs. But here is the retail hack: we don't just show clothes. We show lifestyle.
While 90% of tourists are tuning out the souvenir stands, your curated aesthetic hits them like a breath of fresh air. It stops the scroll—physically.
For a restaurant, the driver talks about food. For you, the driver talks about style. We recruit drivers who actually have an eye for fashion. They pick up a couple on the boardwalk, and instead of just pointing at your door, they say:
"You know, if you're looking for something that actually fits well and isn't the same t-shirt every other tourist is wearing, there's a hidden boutique just off the main chaos. They've got some incredible pieces. I just dropped a girl off there who bought three dresses. Want me to take you?"
That is not an ad. That is a personal curation.
A tourist wandering down Abbot Kinney is browsing. A tourist stepping out of a pedicab in front of your boutique is buying. We pay every driver a cash bounty for every single person they drop off at your front door—and we add a bonus if that rider makes a purchase using a unique code the driver hands out.
| Metric | Pedicab + Bounty | Street Sign | Instagram Ad |
|---|---|---|---|
| Curated Human Pitch | ✅ Yes | ❌ No | ❌ No |
| Shopper Intention Level | High (Chose you) | Low (Stumbled) | Medium (Scrolled) |
| Guaranteed Dressing Room Visit | Tracked via codes | ❌ No | ❌ No |
Let's be honest: you pay 50% less rent than the shop on the main drag. That is your secret weapon. That savings pays for this entire campaign—and then some.
While the boutique on Abbot Kinney bleeds $25,000/month on rent just to *hope* someone walks in, you spend a fraction of that on 5 moving screens that actively hunt shoppers for you. You effectively double your foot traffic for less than the rent difference.
You have the better inventory. The better lighting. The better vibe. You just don't have the street corner. We fix that.